
Blaming someone else will only make you look pathetic and irresponsible. The worst thing to do in an apology email to a customer is to point fingers at others. In your apology letter to a customer, try to stay away from the words like: For instance, “we’ve terribly failed you” could become “our website had a little hiccup”. Just try to use a different word that has positive associations instead. Negative terms create negative connotations that we don’t need. This tip applies not only to apology emails to customers but to any interactions with customers. Try to show empathy for the affected parts, imagine yourself in their shoes, then it might come more naturally to you to heartily apologize. More probably, subscribers will feel your insincerity and ignore the email. If you write “I’m sorry” only because your boss asked you to do so, it is unlikely that such a letter will have the desired effect.

It’s not a big deal at all if you can make a sincere apology.

Let’s look closer into some of them.Īll humans make mistakes. While each customer apology email is unique and might require some special tactic, there are common tips that apply to every situation.
APOLOGISE FOR TYPO IN EMAIL HOW TO
Final words How to write apology emails to customers?
